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Kantar named panel supplier for Origin cross-media measurement | News

Kantar named panel supplier for Origin cross-media measurement | News
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Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix

Marketers can find out the correlation between paid and non-paid activities for effective media planning Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis. It is a unique tool that can predict the results of media plans in just a few seconds basis historical data from Google Analytics and monthly spends. TCP is easy to use and showcases interrelations between different channels too. Currently, the Beta version of TCP is available for free.

Publicis Groupe: Full Year 2020 Results

Publicis Groupe: Full Year 2020 Results 2020 reported net revenue broadly flat at -0.9% 2020 organic growth at -6.3% Q4 organic growth ahead of expectations at -3.9% U.S. returning to positive organic growth at +0.5% in Q4, with Epsilon at +5.5% Operating margin rate at 16.0% Free Cash Flow before change in working capital of nearly €1.2 billion 2020 proposed dividend at €2.0 1 per share, with a 46.8% payout ratio Repayment of salary sacrifice Regulatory News: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210202006197/en/ Répartition du revenu net 2020 par secteur Sur la base de 3 620 clients représentant 91% du revenu net total du Groupe (Photo: Business Wire)

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