Marketers can find out the correlation between paid and non-paid activities for effective media planning
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities.
Traffic Cost Predictor uses
Google Analytics data to predict
media performance.Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis. It is a unique tool that can predict the results of media plans in just a few seconds basis historical data from
Google Analytics and monthly spends. TCP is easy to use and showcases interrelations between different channels too. Currently, the Beta version of TCP is available for free.