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Logicserve Digital launches Traffic Cost Predictor

Logicserve Digital launches Traffic Cost Predictor
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Logicserve Digital launches Traffic Cost Predictor (TCP) – a data-driven predictive analytics tool to determine the optimal media mix

Logicserve Digital launches Traffic Cost Predictor (TCP) – a data-driven predictive analytics tool to determine the optimal media mix
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Viacom18 has brought on Sagnik Ghosh as business head, Colors Bangla. Ghosh will be taking over from Rahul Chakravarti who cemented the channel s position as the third ranked GEC in the highly competitive Bengali market. He will be reporting to Viacom18 regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) head Rajesh Iyer.................. Read More.

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Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix

Marketers can find out the correlation between paid and non-paid activities for effective media planning Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis. It is a unique tool that can predict the results of media plans in just a few seconds basis historical data from Google Analytics and monthly spends. TCP is easy to use and showcases interrelations between different channels too. Currently, the Beta version of TCP is available for free.

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Logicserve Digital launches predictive analytics tool Traffic Cost Predictor

It makes use of historical data from Google Analytics and monthly spends. 06 Apr, 2021 - 05:53 PM IST | By indiantelevision.com Team NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. To materialiwe this goal effectively, Logicserve Digital has launched Traffic Cost Predictor (TCP), a unique tool that could uplift media plans with predictive analysis. This tool makes use of historical data from Google Analytics and monthly spends to predict the results of the media plan. TCP is very easy to use, and it is expected to showcase interrelationships between different channels too. Currently, the beta version of TCP is available for free.

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