EXETER – Due to high demand and a low supply, George & Phillips owner Bert Freedman has devised a way to fairly sell the highly anticipated new Exeter Edition Nike Air Max running shoes, all while supporting a local cause.
Freedman announced his store received just 11 pairs of the Exeter Edition shoes to sell, which were previously intended to be sold directly to customers via Nike’s SNKRS app. Nike sales team decided to “break its own rules” and send a shipment to its former local independently-owned factory outlet. Nike had a factory on Front Street from 1974 until 1983.
Freedman said he’s already received interest from upwards of three dozen people looking to buy a pair of the Exeter Edition shoes.
EXETER – George and Phillips owner Bert Freedman vividly remembers visiting local high schools and UNH track meets with his father to pitch runners on the newest cutting-edge running shoe.
The shoe was made in a factory in Exeter owned by an up-and-coming brand called Nike in the 1970s.
Fast forward nearly a half-century later, Freedman said his family’s business connection with Nike will come “full circle.” The store is getting exclusive access to sell pairs of the new Exeter Edition running shoes, which pays homage to the company s roots in Exeter.
Nike is only offering the shoe otherwise online through the company’s own SNKRS App.