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Swiss Valley in Jones stoked to ski later into season with ample snow

A few red-winged blackbirds and a flock or two of sandhill cranes arrived over the weekend. Maple sap was running. Like usual for the start of March. But it still isn’t a usual winter for ski resorts. If it were, the downhill season at Swiss Valley Ski & Snowboard Area in Jones would toast its finale this Sunday — typically a week into March. Instead, spokesman Mike Panich says the resort has booked its “Slush Cup” contest (a sort of farewell party) for March 14 with the option of staying open even longer if the weather permits and visitors keep coming. Snowmelt or not, the resort recently looked more like it was ramping up operations, not chilling out, stoked by the momentum from a super-busy season when weekend ski rentals often ran out. Jamie Stafne, who oversees operations, says this season’s attendance will surely “blow the record for the past two decades.”

Scenic Route: The Country Roads Of Downtown Law

February 1, 2021 at 2:42 PM Shares1 (Photo via Getty) When you think of country roads, you probably picture a narrow path winding through a quaint town where everybody knows everybody else. This is perfectly apt for our first comparison. When it comes to law, people don’t really think about marketing too much. That’s the conventional thought, but Mel Scott wouldn’t entirely agree. I interviewed her on her thoughts concerning personal branding for lawyers. She provided fascinating insights into how and why lawyers should have personal branding, as it allows for networking opportunities, establishes an online presence, and will ultimately bring more clients especially if you open a private practice. Everyone has a reputation, so why not monetize yours?

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