Tier 2 online shoppers are here. Can they change the game?

Only about a quarter of the 720 million online users (at the end of December 2022) in India have actively engaged in e-commerce transactions, according to a Nielsen report underlining the gap for newer players to bridge in the coming years.

Related Keywords

Bengaluru ,Karnataka ,India ,Mangalore ,Hyderabad ,Andhra Pradesh ,Haryana ,Pune ,Maharashtra ,Kanika Agarrwal ,Vikram Gawande ,Kunal Shah ,Rahul Taneja ,Abhay Hanjura ,Nitya Agarwal ,Vivek Gupta ,Floryo Kumar ,Kanwaljit Singh ,Manohar Kumar ,Facebook ,Bertelsmann India Investments ,Fireside Ventures ,Neeraj Menta ,Blume Ventures ,Google Ads ,Internet Transactors ,2b2c ,E Commerce ,Startups ,Rural Commerce Startup ,Assisted Commerce ,Offline Retail ,Procurement ,Logistics ,Branding ,D2c Venture ,