The fresh meat and seafood delivery startup Licious plans to set up 500 stores nationwide within the next five years as part of an omnichannel strategy.
The aim is to attract new users in the offline channel and encourage them to transact online as well.
The move would also help the company in its efforts to achieve profitability and go for an initial public offering (IPO) in the next 24 months, according to the sources.
For its next phase of growth, Licious will focus on the ready-to-eat category and open more offline stores. It plans to open 40 stores by the end of the current fiscal.
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