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Tier 2 online shoppers are here. Can they change the game?

Only about a quarter of the 720 million online users (at the end of December 2022) in India have actively engaged in e-commerce transactions, according to a Nielsen report underlining the gap for newer players to bridge in the coming years. ....

Andhra Pradesh , Kanika Agarrwal , Vikram Gawande , Kunal Shah , Rahul Taneja , Abhay Hanjura , Nitya Agarwal , Vivek Gupta , Floryo Kumar , Kanwaljit Singh , Manohar Kumar , Bertelsmann India Investments , Fireside Ventures , Neeraj Menta , Blume Ventures , Google Ads , Internet Transactors , E Commerce , Rural Commerce Startup , Assisted Commerce , Offline Retail , D2c Venture ,