The Marketing of Children's Toys - Critical Perspectives on Children's Consumer Culture | Rebecca Hains

The Marketing of Children’s Toys
Critical Perspectives on Children’s Consumer Culture
Editors:
Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques.
Explores our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Includes key suggestions and points for consideration of relevance to those working in the marketing field.
Immediate eBook download after purchase
Hardcover
$139.99
Institutional customers should get in touch with their account manager
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

Related Keywords

Norway ,United States ,Indonesia ,Indonesian ,American ,Dafna Lemish ,Bayerischer Rundfunk ,Miriam Forman Brunell ,University Of Missouri ,Professor At Rutgers University ,Educational Television ,International Central Institute ,Distinguished Professor ,Rutgers University ,Founding Editor ,Girl Studies ,Media Studies ,Doll Studies ,Emerita Professor ,Gender Studies ,Missouri Kansas City ,Playhouse ,American Girlhood ,Deconstructing Dolls ,நோர்வே ,ஒன்றுபட்டது மாநிலங்களில் ,இந்தோனேசியா ,இந்தோனேசிய ,அமெரிக்கன் ,மிரியம் ஆடவருக்கான ப்ருநெல்ல ,பல்கலைக்கழகம் ஆஃப் மிச Ou ரி ,ப்ரொஃபெஸர் இல் ரட்ஜர்ஸ் பல்கலைக்கழகம் ,கல்வி தொலைக்காட்சி ,சர்வதேச மைய நிறுவனம் ,புகழ்பெற்ற ப்ரொஃபெஸர் ,ரட்ஜர்ஸ் பல்கலைக்கழகம் ,ஸ்தாபகம் ஆசிரியர் ,பெண் ஆய்வுகள் ,மீடியா ஆய்வுகள் ,பொம்மை ஆய்வுகள் ,ஜெஂடர் ஆய்வுகள் ,மிச Ou ரி கன்சாஸ் நகரம் ,ப்லேஹௌஸ் ,