The Marketing of Childrenâs Toys
Critical Perspectives on Childrenâs Consumer Culture Editors:
Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques.
Explores our understandings of adultsâ expectations of children and of broader societal norms into which children are being socialized.
Includes key suggestions and points for consideration of relevance to those working in the marketing field.
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This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific childrenâs toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy cate