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The Marketing of Children’s Toys
Critical Perspectives on Children’s Consumer Culture
Editors:
Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques.
Explores our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Includes key suggestions and points for consideration of relevance to those working in the marketing field.
Immediate eBook download after purchase
Hardcover
$139.99
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This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trend ....

United States , Dafna Lemish , Bayerischer Rundfunk , Miriam Forman Brunell , University Of Missouri , Professor At Rutgers University , Educational Television , International Central Institute , Distinguished Professor , Rutgers University , Founding Editor , Girl Studies , Media Studies , Doll Studies , Emerita Professor , Gender Studies , Missouri Kansas City , American Girlhood , Deconstructing Dolls , ஒன்றுபட்டது மாநிலங்களில் , மிரியம் ஆடவருக்கான ப்ருநெல்ல , பல்கலைக்கழகம் ஆஃப் மிச Ou ரி , ப்ரொஃபெஸர் இல் ரட்ஜர்ஸ் பல்கலைக்கழகம் , கல்வி தொலைக்காட்சி , சர்வதேச மைய நிறுவனம் , புகழ்பெற்ற ப்ரொஃபெஸர் ,