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Put up your fists, potatoes! Chickpeas, fruit and corn are challenging your title as bagged snacks’ heavyweight ingredient. Better-for-you brands like Hippeas, Emily’s and Proper are squaring up to the category’s spud-based champs. And they’ve picked just the right time to do it.
In the words of new report ‘The Age of Progressive Fmcg’ by Finn Communications, bagged snacks’ disruptors “are exploiting profound shifts in consumer attitudes and behaviour, such as a growing interest among consumers in healthier and more ethical product ingredients – a desire for something different from the generic branded offer”.
But once the novelty wears off, will snacks made from fruit & veg be left gathering dust on grocery shelves?