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The challengers: bagged snacks category report 2021


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Put up your fists, potatoes! Chickpeas, fruit and corn are challenging your title as bagged snacks’ heavyweight ingredient. Better-for-you brands like Hippeas, Emily’s and Proper are squaring up to the category’s spud-based champs. And they’ve picked just the right time to do it.
In the words of new report ‘The Age of Progressive Fmcg’ by Finn Communications, bagged snacks’ disruptors “are exploiting profound shifts in consumer attitudes and behaviour, such as a growing interest among consumers in healthier and more ethical product ingredients – a desire for something different from the generic branded offer”.
But once the novelty wears off, will snacks made from fruit & veg be left gathering dust on grocery shelves? ....

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Warburtons backs Insane Grain in second Batch Ventures investment


By Helen Gilbert2021-04-01T08:40:00+01:00
Source: Insane Grain
Warburtons has ploughed £250,000 into snacking brand Insane Grain as part of the Batch Ventures innovation fund.
The investment is the second one made by the 50:50 joint venture with independent business accelerator Mission Ventures, which provided capital for Dorset-based specialist biscuit manufacturer, The Artful Baker Ltd in February.
Insane Grain was founded by Rushina Shah in March 2020 and recently launched its bagged snacks range in Sainsbury’s Future Brands aisles. The snacks are made from the super-grain sorghum, an ingredient said to be nutrient rich and grown in some of the most poverty stricken, inhospitable and arid areas of the world. ....

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Warburtons backs The Artful Baker via Batch Ventures fund


The Artful Baker’s biscotti range
Warburtons has backed biscuit manufacturer The Artful Baker with a six-figure investment as part of the Batch Ventures innovation fund.
It is the first of several investments that the 50:50 joint venture with independent business accelerator Mission Ventures expects to make this year, it said.
Batch Ventures was set up last year to back businesses producing innovative bakery products. It combines equity funding together with hands-on support from successful entrepreneurs and industry professionals, it added. It takes a minority stake-holding in businesses it approves and typically plans to invest between £50,000 to £250,000.
Following its launch, it received more than 80 expressions of interest from UK companies with nearly half of these (46%) specialising in snacks while 21% were involved in the gluten-free market. ....

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