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Joining Tom Landry and scouting icon Gil Brandt as the troika that turned the Cowboys into one of the world's most recognizable teams, Schramm led the franchise's front office for its first 29 seasons. During that span: 20 consecutive winning seasons, five Super Bowl appearances, and draft revolutionization that ended with the Schramm-era Cowboys selecting nine Hall of Famers. Schramm acquiring top-five picks from the Giants and Seahawks in a three-year span netted them, Randy White and Tony Dorsett, extending the dynasty into the 1980s. The Cowboys became American royalty under Schramm, helping elevate the NFL in the process.