Trevor Jones-Getty Images Joining Tom Landry and scouting icon Gil Brandt as the troika that turned the Cowboys into one of the world s most recognizable teams, Schramm led the franchise s front office for its first 29 seasons. During that span: 20 consecutive winning seasons, five Super Bowl appearances, and draft revolutionization that ended with the Schramm-era Cowboys selecting nine Hall of Famers. Schramm acquiring top-five picks from the Giants and Seahawks in a three-year span netted them, Randy White and Tony Dorsett, extending the dynasty into the 1980s. The Cowboys became American royalty under Schramm, helping elevate the NFL in the process.