Subway SG seeks fresh perspectives with Mutant Communications as PR partner
Details
28 July 2021
Subway Singapore has appointed Mutant Communications as its PR agency to help strengthen its brand positioning and share-of-voice in Singapore. The appointment will be for a year and follows a pitch held last month. As part of the one year partnership, Subway and Mutant will work together on a series of campaigns that drive business growth and connect with key stakeholders. The agency will also focus on strategic PR, such as thought leadership, brand and trade stories.
While the brand declined to comment on which other agencies pitched, it said this is the first time Subway has engaged a PR agency on retainer. Work for the brand started with the recent launch of Subway’s localised flavour pairing - the Rendang Sub and the Pandan Cookie. Additionally, Mutant is also supporting Subway’s first large-scale community impact initiative in Singapore, with the distribution of 10,000 Rendang subs to staff and volunteers at vaccination centres, testing centres and the National Centre for Infectious Diseases.