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Subway SG seeks fresh perspectives with Mutant Communications as PR partner


Subway SG seeks fresh perspectives with Mutant Communications as PR partner
Details
28 July 2021
Subway Singapore has appointed Mutant Communications as its PR agency to help strengthen its brand positioning and share-of-voice in Singapore. The appointment will be for a year and follows a pitch held last month. As part of the one year partnership, Subway and Mutant will work together on a series of campaigns that drive business growth and connect with key stakeholders. The agency will also focus on strategic PR, such as thought leadership, brand and trade stories. 
While the brand declined to comment on which other agencies pitched, it said this is the first time Subway has engaged a PR agency on retainer. Work for the brand started with the recent launch of Subway’s localised flavour pairing - the Rendang Sub and the Pandan Cookie. Additionally, Mutant is also supporting Subway’s first large-scale community impac ....

Troye Sivan , Lewis Capaldi , Zee Avi , Vaynermedia Asia Pacific , Archana Menon , Lina Marican , Samad Mohd Shariff , National Centre For Infectious Diseases , Subway Singapore , Mutant Communications , Rendang Sub , National Centre , Mohd Shariff , Southeast Asia , Spicy Buffalo Chicken , Subway Malaysia , Ruder Finn Malaysia , Singapore Sports Hub , லெவிஸ் கப்பலடி , ஸீ ஆவி , அர்ச்சனா மேனன் , தேசிய மையம் க்கு தொற்று நோய்கள் , சுரங்கப்பாதை சிங்கப்பூர் , விகாரி தகவல்தொடர்புகள் , தேசிய மையம் , மொஹட் ஷரிஃப் ,