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Subway SG seeks fresh perspectives with Mutant Communications as PR partner


Subway SG seeks fresh perspectives with Mutant Communications as PR partner
Details
28 July 2021
Subway Singapore has appointed Mutant Communications as its PR agency to help strengthen its brand positioning and share-of-voice in Singapore. The appointment will be for a year and follows a pitch held last month. As part of the one year partnership, Subway and Mutant will work together on a series of campaigns that drive business growth and connect with key stakeholders. The agency will also focus on strategic PR, such as thought leadership, brand and trade stories. 
While the brand declined to comment on which other agencies pitched, it said this is the first time Subway has engaged a PR agency on retainer. Work for the brand started with the recent launch of Subway’s localised flavour pairing - the Rendang Sub and the Pandan Cookie. Additionally, Mutant is also supporting Subway’s first large-scale community impac ....

Troye Sivan , Lewis Capaldi , Zee Avi , Vaynermedia Asia Pacific , Archana Menon , Lina Marican , Samad Mohd Shariff , National Centre For Infectious Diseases , Subway Singapore , Mutant Communications , Rendang Sub , National Centre , Mohd Shariff , Southeast Asia , Spicy Buffalo Chicken , Subway Malaysia , Ruder Finn Malaysia , Singapore Sports Hub , லெவிஸ் கப்பலடி , ஸீ ஆவி , அர்ச்சனா மேனன் , தேசிய மையம் க்கு தொற்று நோய்கள் , சுரங்கப்பாதை சிங்கப்பூர் , விகாரி தகவல்தொடர்புகள் , தேசிய மையம் , மொஹட் ஷரிஃப் ,

Served well by old faithful


For a neater finish: Haja Mohideen stitching songkok with the sewing machine his father bequeathed him at his shop in George Town. Bernama
GEORGE TOWN: There isn’t an inheritance more precious for Penang songkok maker Haja Mohideen Mohd Shariff than the sewing machine he received from his father.
It had served his father many years after he opened Kedai Songkok OSM Mohd Shariff in King Street in 1936.
The machine was used to give fully handmade songkok a neater finish, said Haja Mohideen, 73, who started being his father’s apprentice after school hours when he was 12.
Today, the machine is still being used to fulfil songkok orders for Hari Raya. ....

Pulau Pinang , Hari Raya , Abdul Kader Mydin , Abdullah Ahmad Badawi , Abdul Rahman Abbas , Haja Mohideen Mohd Shariff , Khaja Mohideen , Mohd Shariff , Kedai Songkok , King Street , Penang Yang , Pertua Negri Tun Abdul Rahman Abbas , Tun Abdullah Ahmad Badawi , Songkok Maker , Salam Ramadan , புலௌஉ பினாங் , ஹரி ராய , அப்துல் ரஹ்மான் அப்பாஸ் , ஹஜா மொஹிதீன் , மொஹட் ஷரிஃப் , கிங் தெரு , பினாங்கு யாங் , சலாம் ராமாதான் ,