Sitel Group Research Reveals Poor Customer Experience Leads to Customer Churn
MIAMI, May 6, 2021 /PRNewswire/ --
Sitel Group
, a global leader in customer experience (CX) products and solutions, announced today that while most brands recognize the benefits of building customer loyalty, recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly, can lead to damaged reputation and negative perceptions among consumers. In fact, one third of consumers considered breaking up with a brand while another 65% severed ties with a brand as a result of a poor customer experience (CX). This is according to the latest Sitel Group whitepaper,