Senior Editor (Hotels)
Intensifying its technology and go-to-market alliance with the global software titan, Proof Analytics today announced the delivery of Proof BusinessGPS™ on Salesforce.
Proof BusinessGPS™ on Salesforce gives Salesforce customers what they've never had from any other vendor: an automated, full-cycle solution that combines full planning, budgeting and measurement capabilities with the power of causal statistics and automated marketing optimization analytics, instantly lapping legacy marketing performance management (MPM) offerings from companies such as Allocadia, Hive9, Everflow, and Adobe, and completely disrupting the speed, cost and scalability of traditional marketing analytics services delivered by companies such as Nielsen.
Julie Brown, Johnson Controls' global business transformation leader, said, "Proof makes me feel like I'm in the cockpit of a fighter jet, providing the instrumentation needed to guide powerful programs. It's very empowering, and it transforms the conversations that business leaders need to have with marketing teams. Johnson Controls has renewed our relationship with Proof multiple times – it is a fantastic platform. We will be adding Proof BusinessGPS™ on Salesforce to our next renewal."