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/PRNewswire/ As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs. ....
Only 23% of companies have an 'effective' CMO-CIO relationship thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Only 23% of companies have an 'effective' CMO-CIO relationship thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
CMO report shows marketers risk missing revenue targets Chief Marketing Officer Council research has revealed that self-reliant buying and digital-first customer strategies have placed marketing at the center of sales action. The CMO Council in partnership with Televerde published a new report titled, Rising Above The Fray: How Marketers Can Right The Revenue Ship. The insights of the report are based on a survey of over 150 brand leaders and in-depth interviews with executives. Companies which participated include Cisco, F5, Pitney Bowes, Five9, PepsiCo and Henkel. This report details how the self-reliant buyer and digital-first customer journey has impacted sales action in a way that makes marketers responsible for nearly half of a company s revenue, as well as the pressure marketers are under to grow revenue. Scarce resources, mediocre data skills, and skeptical CEO s threaten to undermine marketing s efforts. ....
Senior Editor (Hotels) Intensifying its technology and go-to-market alliance with the global software titan, Proof Analytics today announced the delivery of Proof BusinessGPS™ on Salesforce. Proof BusinessGPS™ on Salesforce gives Salesforce customers what they ve never had from any other vendor: an automated, full-cycle solution that combines full planning, budgeting and measurement capabilities with the power of causal statistics and automated marketing optimization analytics, instantly lapping legacy marketing performance management (MPM) offerings from companies such as Allocadia, Hive9, Everflow, and Adobe, and completely disrupting the speed, cost and scalability of traditional marketing analytics services delivered by companies such as Nielsen. Julie Brown, Johnson Controls global business transformation leader, said, Proof makes me feel like I m in the cockpit of a fighter jet, providing the instrumentation needed to guide powerful progra ....