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Senior Editor (Hotels) Intensifying its technology and go-to-market alliance with the global software titan, Proof Analytics today announced the delivery of Proof BusinessGPS™ on Salesforce. Proof BusinessGPS™ on Salesforce gives Salesforce customers what they ve never had from any other vendor: an automated, full-cycle solution that combines full planning, budgeting and measurement capabilities with the power of causal statistics and automated marketing optimization analytics, instantly lapping legacy marketing performance management (MPM) offerings from companies such as Allocadia, Hive9, Everflow, and Adobe, and completely disrupting the speed, cost and scalability of traditional marketing analytics services delivered by companies such as Nielsen. Julie Brown, Johnson Controls global business transformation leader, said, Proof makes me feel like I m in the cockpit of a fighter jet, providing the instrumentation needed to guide powerful progra ....
Proof Analytics Expands Go-To-Market Alliance with Salesforce, Delivers Award-Winning Proof BusinessGPS™ on the Salesforce Platform Proof BusinessGPS on Salesforce includes full-scale campaign planning, budgeting and approvals, KPI tracking, and causal analytics that enable predictive and prescriptive marketing optimization Seamless, automated downloads of key commercial data directly from a customer s Salesforce Clouds, Datorama, Tableau, as well as many other data sources Salesforce: Proof has done for analytics what Tableau did for data visualization. We see Proof as the missing piece to deliver true closed-loop marketing. Gibraltar CMO Debbie Murphy: Proof BusinessGPS™ on Salesforce has completely changed the game for marketers. News provided by ....