Pandora jewellery in hot water over Alex and Ani
19.6 k views | Posted December 16, 2015 | By Coleby Nicholson
In what can only be described as an unusual move, Pandora has taken steps to prevent its retailers from simultaneously carrying jewellery from US newcomer Alex and Ani.
Brien Winther, president of Pandora Australia and New Zealand, has advised the brand’s retail stockists that, “Pandora would not consider allowing you to distribute Alex and Ani products from your store whilst you are an authorised Pandora retailer.”
In an email, headed ‘Competing products’, sent on Monday night, Winther reminded stockists about the terms and conditions of the Pandora Authorised Retailer Agreement.