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Brand battle: Pandora, Alex and Ani to fight it out 19.8 k views | Posted January 18, 2016 | By Coleby Nicholson The battle between Pandora Australia and Alex and Ani appears to have escalated, with the matter garnering attention from the wider jewellery industry and mainstream media. As first reported by Jeweller in December 2015, the trouble started when Pandora Australia and New Zealand president Brien Winther advised the brand’s retail stockists against simultaneously stocking US jewellery range Alex and Ani. The newcomer, Alex and Ani, was introduced to the Australian and New Zealand market about one week prior by House of Brands, which is owned by former Pandora Australia and New Zealand president Karin Adcock. ....
Pandora jewellery in hot water over Alex and Ani 19.6 k views | Posted December 16, 2015 | By Coleby Nicholson In what can only be described as an unusual move, Pandora has taken steps to prevent its retailers from simultaneously carrying jewellery from US newcomer Alex and Ani. Brien Winther, president of Pandora Australia and New Zealand, has advised the brand’s retail stockists that, “Pandora would not consider allowing you to distribute Alex and Ani products from your store whilst you are an authorised Pandora retailer.” In an email, headed ‘Competing products’, sent on Monday night, Winther reminded stockists about the terms and conditions of the Pandora Authorised Retailer Agreement. ....