June 28 2021, 10:15 am | BY Ricki Green | No Comments
Nine has unveiled a new selection of entries in its State of Originality competition as part of Game 2 of this evening’s 2021 State of Origin series.
This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands MenuLog, ResMed, Four N’ Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The five campaigns to be announced as entries in the competition are: MenuLog for its campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and iProspect; Anaconda’s Fish of Origin by Anaconda, The Post Works and Radium Design; and BWS’s Before Convenience by M&C Saatchi and Carat.