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Helga s exams the state of kindness in Australia with a new integrated campaign via The Works, Magnum & Co and Initiative
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Helga s reworks campaign by Richards Rose via The Works
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GroupM s Wavemaker wins L Oréal media account
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July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.
June 28 2021, 10:15 am | BY Ricki Green | No Comments
Nine has unveiled a new selection of entries in its State of Originality competition as part of Game 2 of this evening’s 2021 State of Origin series.
This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands MenuLog, ResMed, Four N’ Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The five campaigns to be announced as entries in the competition are: MenuLog for its campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and iProspect; Anaconda’s Fish of Origin by Anaconda, The Post