July 29, 2021 2:20
Latest research from marketing analytics and strategic advisory agency, Forethought, has uncovered the impact recent vaccine campaigns have had on viewers’ intention to book a vaccine appointment.
The research showed that campaigns from Victoria’s Arts Community and the Victorian Council of Social Services had a higher influence on intention to book vaccines than the recent round of Australian Government ads.
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The Research conducted last week revealed that despite some criticism, the Federal Government’s ‘ICU- Breathless’ campaign drove a 24% uplift in vaccine intentions, which meant it was the most successful vaccine campaign so far in Australia.
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But the ABC confirmed Gruen would be returning to screens in September, with plans to film another season after that too. It s the year everything stopped except advertising. So we can t stop either. Gruen returns, unmasking marketing secrets faster than a conspiracy theorist in Bunnings, reads the ABC s iview synopsis for the series.
Still going strong: The series, which offers a lighthearted take on the advertising industry, had previously been the subject of rumours it was facing the axe. Pictured: host Wil Anderson
In addition to Wil, 47, fellow panelists Todd Sampson and Russel Howcroft will also be returning for the upcoming series.
July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.
Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.
627,000 metro viewers watch the Olyroos beat Argentina as Seven wins Thursday
July 23, 2021 10:38
Seven’s coverage of the Tokyo Olympics is already pulling in linear metro television viewers, despite the Opening Ceremony having not yet taken place.
627,000 metro viewers watched the Late Night session as Australia’s Olyroos racked up a historic 2-0 win against the heavily-fancied Argentina.
That came after 464,000 metro viewers watched the Night session, and coupled with a #1 overall showing by Seven News (1.263 million metro viewers), helped Seven to an easy network share win for the evening.
Seven claimed a 34.4% network share to win Thursday, ahead of Nine with 25.3%, Ten with 17.3% and the ABC with 15.6%. Channel Seven also took out the primary share stakes with a 20.3% single-channel share, while 7Mate had a significant 8.7% share.
July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.