Mondelez eyes bigger bite in the biscuits portfolio
December 16, 2020
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India×
Plans more launches across Bournvita and Oreo brands
Mondelez India, makers of Cadbury, Oreo, Tang, among others, is looking at a larger play in the biscuits portfolio.
Apart from making a mark in the morning snacking segment through extension of the ‘Bournvita’ brand, the company is further upping its ante in biscuits with launches across the two core brands — Bournvita and Oreo.
With the launch of Bournvita Crunchy, it will now have a play in a growing category that is otherwise dominated by players such as Britannia and ITC. Earlier this year, it launched premium Choco-bakery products (cakes and cookies) under Cadbury.