These demands have heightened in the wake of the ongoing COVID-19 pandemic and digital boom where beauty information is so readily available from various sources (Getty Images)
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
Social media had, for some time now, been flagged as a source of concern in the beauty world because of the potential fast spread of misinformation. And a study conducted last year concluded brands had limited control over communications within their networks.