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Branding of a nation

LAHORE: Pakistan needs to change its image globally and choose on how it wants to be known in a competitive environment, where nations build and manage their reputation to cultivate international. ....

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The modern brand puts people first – here's how we built ours

Branding is an art, not a science. What makes the best ones work? Following the network-wide rebrand of S4 Capital, Media.Monks’s chief marketing officer Kate Richling and chief creative officer Jouke Vuurmans explain how brands can sustain a strong brand amid a fragmented digital landscape. ....

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Is Trust or Innovation More Important for a Brand in 2021?

Covid has changed the way many businesses operate. 2020 and 2021 have tested many of us as business people, as leaders and as entrepreneurs. We have been constantly pushed to pivot and innovate our lives and to adapt to a new world, whether that involves making online experiences more personal, going green or integrating new technologies. On top of that, a growing understanding of society's responsibility for marginalized communities has further shifted business priorities. ....

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Creative pride: experts pick their winning ads

Lyndon Louis, Executive Creative Director, Brandcare Mumbai
Some of the work done in 2020-21 was, in many ways, reflective of the period itself: edgy and unusual. This was work that respected the environment it inhabited. As a member of this year’s Health & Wellness Jury at One Show (oneshow.org), I had the privilege of meeting quite a few of such unexpected gems.
Take, for instance, the ‘Unfinished Votes’ project executed by gun safety organisation, Change the Ref. It saw the threads of technology, creativity and humanity coming together to create the fabric of a safer society - at an individual as well as collective level. ....

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Your business must be FCS-21 Vaccinated if you want employees and customers to knock the doors down to get to you

Your business must be FCS-21 Vaccinated if you want employees and customers to knock the doors down to get to you  Part 1It is 5.00 am, almost “dawn” in the United States, as the dark clouds of the pandemic slowly recede. So far in the United States, 304 million doses have ....

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