For many drinkers, there’s nothing more refreshing than a nice cold beer. One liquor maker, however, is hoping to break people out of the habit of just going straight to beer when they need to unwind.
Jim Beam is launching a new marketing campaign that asks beer drinkers to take a break from beer. According to a press release, the campaign kicks off in early January and is dubbed “Need a Break From Beer.”
The company isn’t just asking drinkers to change up their drinks, either. Jim Beam is promoting the Jim Beam Highball as a specific alternative to beer. The cocktail is simply just a combination of Jim Beam Bourbon, ice and ginger ale.