India's top brands renew hope in print medium, resume advertising

India's top brands renew hope in print medium, resume advertising
As circulation gets back to 70-80% of pre-Covid levels, advertisers have re-started including print as the mainstay of their media mix. A full recovery, however, is still some time away. Advertisers are also seeking an effective measurement mechanism for print
Mumbai, December 21, 2020
After wading through several rough months with poor advertising revenue, things seem to getting back to track for the newspaper industry, albeit rather slowly.
With consumer demand picking up, the reach and credibility offered by newspapers is drawing many brands to advertise in print again. 
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Rajiv Dubey

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