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IAA Leadership Awards 2021: Bobby Pawar, Nandini Dias win creative, media honours; RS Sodhi bags 'Business Leader of the Year' | Awards campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
Coffee, orange, milk to Ecuador, Peru — how Amul's 'dark revolution' changed the chocolate game theprint.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theprint.in Daily Mail and Mail on Sunday newspapers.
The apex body of cooperatives in the country NCUI organized an ambitious Webinar on ‘Importance of Social Media in Cooperatives’ on 4th June, 2021. As there is ve ....
Why dairy giant Amul turned to its old ads during the lockdown It may seem utterly butterly baffling a brand choosing to run 181 TV commercials on Doordarshan during the peak of lockdown. And, that too, mostly nostalgic old ads from the 1980s! Last year, as the nation went into a Covid-19-induced shutdown, going against the grain, Amul chose to advertise heavily. It unleashed vintage TV commercials, created some 1,500 hours of online content and kept conversations going through numerous ‘topicals’ in print and digital media. Amul’s ad and media plan during the pandemic is a classic recipe in brand building. ....
Shefali Vijaywargiya: The (Amul) Kool Quotient forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.