How Broadcasters Are Using Data To Court, Not Alienate, Customers

Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York last week. Moreover, while viewers seem to appreciate some personalization and curation, they also like the […]

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