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Advanced Tech Expands TV eCommerce Horizons

In today’s digital age, the television screen has become a gateway to commerce possibilities, ushering in the era of TV eCommerce. ....

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NBCUniversal Makes Bid for Local Auto Advertising

NBCUniversal is making a new bid to court local auto advertisers and dealers with technology that helps them access the company's vast media holdings ....

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NBC Spot On Launches Automated Solution For T3 Auto Advertisers

NBC Spot On Launches Automated Solution For T3 Auto Advertisers
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

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FAST Channels And The Evolution of Broadcasting At Programming Everywhere

Free, ad-supported TV (FAST) channels offer viewers new options and new opportunities for advertisers. Leading executives in the FAST space will share their emerging strategies for programming these channels, what’s resonating with viewers and FAST’s potential to dovetail into ATSC 3.0 programming decisions in a panel, FAST Channels And The Evolution of Broadcasting, at TVNewsCheck’s […] ....

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How Broadcasters Are Using Data To Court, Not Alienate, Customers

Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York last week. Moreover, while viewers seem to appreciate some personalization and curation, they also like the […] ....

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