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How Broadcasters Are Using Data To Court, Not Alienate, Customers

Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York last week. Moreover, while viewers seem to appreciate some personalization and curation, they also like the […] ....

New York , United States , Radha Subramanyam , Bill Hague , Shawn Makhijani , Magid Hague , Nbcuniversal Television , Canadian Broadcasting Corp , Data Will Redefine , Audience Relationship , Canadian Broadcasting , Roma Kojima , Graham Media , Dustin Block ,

The trust gap: how and why news on digital platforms is viewed more sceptically versus news in general

This report from our Trust in News Project looks at the reasons behind the gap in trust in news in general and news found on digital news platforms. ....

United Kingdom , New York , United States , American University , District Of Columbia , Columbia University , City Of , Costa Rica , Rio Grande Do Sul , Costa Rican , Diplomatique Brasil , Donald Trump , Kate Hanneford Smith , Wagner Meira , Rebecca Edwards , Alex Reid , Rasmus Kleis Nielsen , Joe Biden , Amy Ross Arguedas , El Shamy , Louise Allcock , Jair Bolsonaro , Boris Johnson , Katharine Mullings , Ross Arguedas , Sumitra Badrinathan ,

How Data Will Redefine The TV/Audience Relationship At TV2025

Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here. ....

New York , United States , Radha Subramanyam , Bill Hague , Michael Depp , Shawn Makhijani , Adam Symson , Cloud Group Of The , Nbcuniversal Television , Group Of The Year Award , Javits Center , How Data Will Redefine The , Audience Relationship , Dustin Block , Graham Media , Roma Kojima , Check Editor Michael Depp , Creating More Content , Multimedia Audience , Mitigating Risk , High Visibility Industry , Station Group , Year Award ,

Technology, Data And The Future Of Local TV Ad Revenue At TV2025

How are television station groups working with data and technology providers to develop omnimedia campaigns that are easy to execute? How is the effort progressing to streamline transactions with automated platforms, as some groups build their own tech stacks while others partner with vendors? Leading executives will consider these questions in a panel, Technology, Data […] ....

New York , United States , Kathy Haley , Paige Albiniak , Phillippe Generale , Adam Symson , Tracy Chavez , Rob Weisbord , Frank Friedman , Cloud Group Of The , Group Of The Year Award , Sinclair Broadcast Group , Ew Scripps Co , Check Contributing Editor Paige Albiniak , Check Publisher , Co Founder Kathy Haley , Creating More Content , Multimedia Audience , Mitigating Risk , High Visibility Industry , How Data Will Redefine , Audience Relationship , Station Group , Year Award ,

Chiefs From NBCU, Graham, Sinclair And Hearst To Talk State Of The Industry At TV2025

NBCUniversal Local’s Valari Staab, Graham Media Group’s Catherine Badalamente, Sinclair Broadcast Group’s Chris Ripley and Hearst Television’s Jordan Wertlieb will share their outlook for 2023 and weigh in on the industry’s most crucial challenges in TVNewsCheck’s annual station group leaders panel at TV2025 on Oct. 19 at the NAB New York Show. Register here. ....

New York , United States , Chris Ripley , Michael Depp , Adam Symson , Catherine Badalamente , Valari Staab , Cloud Group Of The , Group Of The Year Award , Sinclair Broadcast Group , Javits Center , Graham Media Group , Hearst Television , Station Group Leaders , Jordan Wertlieb , Check Editor Michael Depp , Creating More Content , Multimedia Audience , Mitigating Risk , High Visibility Industry , How Data Will Redefine , Audience Relationship , Station Group , Year Award ,