Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York last week. Moreover, while viewers seem to appreciate some personalization and curation, they also like the […]
Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.
How are television station groups working with data and technology providers to develop omnimedia campaigns that are easy to execute? How is the effort progressing to streamline transactions with automated platforms, as some groups build their own tech stacks while others partner with vendors? Leading executives will consider these questions in a panel, Technology, Data […]
NBCUniversal Local’s Valari Staab, Graham Media Group’s Catherine Badalamente, Sinclair Broadcast Group’s Chris Ripley and Hearst Television’s Jordan Wertlieb will share their outlook for 2023 and weigh in on the industry’s most crucial challenges in TVNewsCheck’s annual station group leaders panel at TV2025 on Oct. 19 at the NAB New York Show. Register here.