Extreme Reach announces plan to acquire Adstream
April 21, 2021 11:18
US based complete asset management solution Extreme Reach has announced an agreement to acquire Adstream, a digital advertising distribution company.
The transaction requires approval from Australia’s Foreign Advisory Board. If approved, the deal is expected to go through in Q2 of 2021.
Extreme Reach has announced plans to acquire Adstream
If the acquisition is approved, 400 Adstream employees will join Extreme Reach.
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Three Adstream executives will join Extreme Reach’s leadership team: Daniel Mark, CEO at Adstream, will become chief strategy officer; Katie Nykanen, chief technology officer at Adstream, will become chief product officer; and Tim Emly, chief financial officer at Adstream, will become senior vice president finance. Mark, Nykanen, and Emly are all currently UK based.