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Extreme Reach announces plan to acquire Adstream April 21, 2021 11:18 US based complete asset management solution Extreme Reach has announced an agreement to acquire Adstream, a digital advertising distribution company. The transaction requires approval from Australia’s Foreign Advisory Board. If approved, the deal is expected to go through in Q2 of 2021. Extreme Reach has announced plans to acquire Adstream If the acquisition is approved, 400 Adstream employees will join Extreme Reach. ADVERTISEMENT Three Adstream executives will join Extreme Reach’s leadership team: Daniel Mark, CEO at Adstream, will become chief strategy officer; Katie Nykanen, chief technology officer at Adstream, will become chief product officer; and Tim Emly, chief financial officer at Adstream, will become senior vice president finance. Mark, Nykanen, and Emly are all currently UK based. ....
| 21 April 2021 In a move that it says will provide marketers and global partners with an all-in-one brand activation platform that removes complexity from the lifecycle of creative asset management, creating the first independent global platform for marketers, Extreme Reach (ER) is to acquire digital asset management provider Adstream. The TV and video advertising asset management solution provider believes that the acquisition will help repair a fragmented advertising and marketing ecosystem. It adds that at present, marketing and advertising ecosystems confront an increasingly fragmented media landscape, particularly when it comes to video. The multitude of platforms, channels, tech partners, and asset formats needed to reach consumers on every screen have added untold complexity and friction in rights management and in the relay race between the many teams who launch and manage campaigns. As legacy, error-prone manual processes reach the breaking point, br ....
Dive Brief: Extreme Reach, a maker of web-based software to manage video advertising, agreed to acquire competitor Adstream for an undisclosed sum, per an announcement. Extreme Reach has 700 employees and manages more than 30 million creative assets on behalf of brands, while Adstream is a cross-media advertising content delivery platform that supports more than 7,000 customers with more than 2 million deliveries each year. The combined company will offer brand marketers software tools to manage creative assets, handle talent and rights agreements, serve digital video ads on connected platforms and distribute commercials on linear TV, per the announcement. Dive Insight: Extreme Reach s planned acquisition of Adstream follows years of buying other companies to build out its platform as video advertising became more digitized, and to expand into other lines of business. The combined company aims to help marketers manage their creative assets and execute video ad ....
Extreme Reach to Acquire Adstream Creating First Independent Global Platform for Marketers lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
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