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Extreme Reach announces plan to acquire Adstream
April 21, 2021 11:18
US based complete asset management solution Extreme Reach has announced an agreement to acquire Adstream, a digital advertising distribution company.
The transaction requires approval from Australia’s Foreign Advisory Board. If approved, the deal is expected to go through in Q2 of 2021.
Extreme Reach has announced plans to acquire Adstream
If the acquisition is approved, 400 Adstream employees will join Extreme Reach.
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Three Adstream executives will join Extreme Reach’s leadership team: Daniel Mark, CEO at Adstream, will become chief strategy officer; Katie Nykanen, chief technology officer at Adstream, will become chief product officer; and Tim Emly, chief financial officer at Adstream, will become senior vice president finance. Mark, Nykanen, and Emly are all currently UK based.
Extreme Reach Recognized with TAG Certified Against Fraud Seal by Trustworthy Accountability Group
With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets
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NEW YORK, March 15, 2021 /PRNewswire/
Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognizes ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain.
As the leading global initiative fighting criminal activity and protecting brand safety in digital advertising, TAG s certification offers independent recognition of ER s efforts to protecting advertisers, publishers, and viewers by reducing the risk of ad fraud and falsified data for its large base of video ad serving clients. The com