DraftKings hits home run with the acquisition of Israel's BlueRibbon Software

DraftKings hits home run with the acquisition of Israel's BlueRibbon Software
The American sports betting and gaming giant will integrate the Israeli gamification software to customize user experience
Dor Schwartz
/
6 Apr 2021
•
2 min read
NASDAQ traded online gaming giant DraftKings announced yesterday that it had acquired Tel Aviv based jackpot and gamification company, BlueRibbon Software. The full details of the acquisition have yet to be revealed, but the move will lead the way for DraftKings to establish an Israeli R&D base.
“Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team," said BlueRibbon CEO Amir Askarov

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