The NPD is billed as having the ‘perfect balance of tasty topping and crispy crust’
Dr Oetker Ristorante is hoping to challenge Goodfella’s in the freezer aisles with the launch of its first vegan pizza in the UK.
Called Margherita Pomodori (rsp: £3.69/340g), the NPD has an Italian-inspired “fresh pizzeria taste” and a fully plant-based recipe, said the brand.
It is topped with tomato sauce, grated vegan cheese, sun-dried and cherry tomatoes and a pesto-style garnish.
The pizza was billed as having the “perfect balance of tasty topping and crispy crust”, and was taste-tested by a panel of vegan and flexitarian consumers to ensure “deliciously satisfying” results, the brand added.