The NPD is billed as having the ‘perfect balance of tasty topping and crispy crust’
Dr Oetker Ristorante is hoping to challenge Goodfella’s in the freezer aisles with the launch of its first vegan pizza in the UK.
Called Margherita Pomodori (rsp: £3.69/340g), the NPD has an Italian-inspired “fresh pizzeria taste” and a fully plant-based recipe, said the brand.
It is topped with tomato sauce, grated vegan cheese, sun-dried and cherry tomatoes and a pesto-style garnish.
The pizza was billed as having the “perfect balance of tasty topping and crispy crust”, and was taste-tested by a panel of vegan and flexitarian consumers to ensure “deliciously satisfying” results, the brand added.
Shoppers have sought to recreate their favourite pub and restaurant grub at home this year, and frozen has benefited
Freezers will deliver the Covid-19 vaccine. And they’ve been crucial during the pandemic too, as housebound Brits stocked up and sought to recreate out-of-home eating at home. Volume sales of frozen chips and other potato products are up 9.3%. Fish has added 7.5%. Pizza’s unit sales are 8.2% bigger than last year. And pastries topped the lot, up 12.3% (albeit from a smaller base).
Indeed, a Nielsen survey found 11.8% of households had stockpiled frozen savoury goods, making it the third most panic-bought sector. And frozen chips were the biggest winner, with McCain’s offsetting a proportion of the lost sales from its foodservice business with big gains for its Gastro Chips and Skin On Fries in particular.