The platform debuted in the country in September 2020
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Updated: Jan 21, 2021 7:27 PM
Star India-owned video streaming platform Disney+ Hotstar is creating waves in the Indonesian market ever since it debuted in September 2020. The platform has notched 2.5 million paid customers to become Indonesia's top SVOD platform.
According to research by Media Partners Asia’s consumer insights division AMPD Research (AMPD), the top four platforms account for 83% of the total subscriber base in Indonesia with Disney+ Hotstar grabbing 2.5 million customers followed by Viu (1.5 million), Vidio (1.1 million) and Netflix (0.85 million).
AMPD said that the total cumulative paying customers across the top 10 operators in Indonesia has reached approximately 7 million as of mid-January 2021. This represents a net addition of 3.6 million new subscribers between 5th September 2020 and 6th January 2021. SVoD customers in Indonesia are now subscribing to an average of 2.8 services versus 2.1 in Q1 2020. Customers are now paying an average of $2.1 per month for SVoD services versus $2.8 in Q1 2020.