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The platform debuted in the country in September 2020 by Updated: Jan 21, 2021 7:27 PM Star India-owned video streaming platform Disney+ Hotstar is creating waves in the Indonesian market ever since it debuted in September 2020. The platform has notched 2.5 million paid customers to become Indonesia s top SVOD platform. According to research by Media Partners Asia’s consumer insights division AMPD Research (AMPD), the top four platforms account for 83% of the total subscriber base in Indonesia with Disney+ Hotstar grabbing 2.5 million customers followed by Viu (1.5 million), Vidio (1.1 million) and Netflix (0.85 million). AMPD said that the total cumulative paying customers across the top 10 operators in Indonesia has reached approximately 7 million as of mid-January 2021. This represents a net addition of 3.6 million new subscribers between 5th September 2020 and 6th January 2021. SVoD customers in Indonesia are now subsc ....
| 19 January 2021 Indonesia s cumulative subscription video-on-demand (SVOD) universe reached 7 million customers in mid-Jan 2021 and while encouraging, the market still has a long way to go says a study from AMPD Research (AMPD). The 7 million subs were found to be spread across the top 10 operators in the most populous market in Asia after China and India and represented a net addition of 3.6 million new subscribers between 5 September 2020 and 6 January 2021. Yet the cumulative SVOD penetration was just less than 3% of the country’s population and 10% of households, indicating said AMPD significant scope for future growth as investment in local and Asian content accelerated. ....