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How does OTT s Big 5 stack up in terms of audience base? India s top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown by Updated: Jul 28, 2021 9:14 AM Leading over the top (OTT) platforms like Disney+ Hotstar, SonyLIV, Voot, ZEE5 and MX Player have attained significant scale and size on the back of volume as well as variety of content. The affordability of 4G data along with the proliferation of smartphones has provided an additional screen to content companies to engage with viewers. The Covid-19 induced lockdown has also helped OTT players to go truly mainstream. ....
The platform debuted in the country in September 2020 by Updated: Jan 21, 2021 7:27 PM Star India-owned video streaming platform Disney+ Hotstar is creating waves in the Indonesian market ever since it debuted in September 2020. The platform has notched 2.5 million paid customers to become Indonesia s top SVOD platform. According to research by Media Partners Asia’s consumer insights division AMPD Research (AMPD), the top four platforms account for 83% of the total subscriber base in Indonesia with Disney+ Hotstar grabbing 2.5 million customers followed by Viu (1.5 million), Vidio (1.1 million) and Netflix (0.85 million). AMPD said that the total cumulative paying customers across the top 10 operators in Indonesia has reached approximately 7 million as of mid-January 2021. This represents a net addition of 3.6 million new subscribers between 5th September 2020 and 6th January 2021. SVoD customers in Indonesia are now subsc ....