The purified ethanol will be sourced using carbon-capture technology from the industrial carbon emissions of heavy industries such as steel mills and oil refineries (Getty Images)
International beauty major Coty has signed a letter of intent to partner with carbon recycling major LanzaTech to integrate sustainable, carbon-captured ethanol into its fragrance formulas.
Following two years of collaborative research between Coty scientists, production partners and LanzaTech, the teams had finally developed a high-purity sustainable ethanol suitable for use in fragrances. The purified ethanol was sourced from industrial carbon emissions; waste carbon monoxide gases produced by heavy industries such as steel mills and oil refineries.