Coty leads its fragrance market with its first carbon-captured ethanol-based fragrance. Read more to see why the transformation plan will greatly benefit COTY.
All-New Coty Growth Strategy Revealed, Stock Briefly Tops $10 forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
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Accelerates Company’s luxury business across its leading fragrance portfolio, complemented by growing contributions from skincare and prestige cosmetics led by Gucci and Burberry
Repositions and rejuvenates globally-renowned beauty brands, including CoverGirl, Rimmel and Max Factor, with plans already demonstrating positive results
Unveils major new campaign for CoverGirl Simply Ageless – the number one anti-aging foundation in the U.S.
Reaffirms Company is on track to reach near term revenue, adjusted EBITDA and deleveraging targets
Coty Inc. (NYSE: COTY), one of the world’s leading beauty companies and the global leader in fragrance, today unveiled its long-term strategy, underpinned by six priorities for sustainable growth. These initiatives build on the actions taken by Coty over the past year that have accelerated its shift to sustainable and profitable growth, with greater cost controls and a more competitive market position.
Coty Inc : Coty Lands Industry First With Sustainability Certificate for Lancaster Sun Care Products finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.
The purified ethanol will be sourced using carbon-capture technology from the industrial carbon emissions of heavy industries such as steel mills and oil refineries (Getty Images) International beauty major Coty has signed a letter of intent to partner with carbon recycling major LanzaTech to integrate sustainable, carbon-captured ethanol into its fragrance formulas.
Following two years of collaborative research between Coty scientists, production partners and LanzaTech, the teams had finally developed a high-purity sustainable ethanol suitable for use in fragrances. The purified ethanol was sourced from industrial carbon emissions; waste carbon monoxide gases produced by heavy industries such as steel mills and oil refineries.