Colgate positions Visible White Toothpaste as a beauty essential; onboards Kiara Advani
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Conceptualised by Red Fuse Communications, the film is based on the insight that dazzling white teeth are one's best beauty asset.
Colgate-Palmolive (India) has released a new brand film for its Visible White Toothpaste. The brand has roped in Bollywood actress Kiara Advani as the new brand ambassador for its campaign.
Fashioned to strike a chord with young India, this digital-first marketing campaign has been conceptualised by Red Fuse Communications â WPPâs integrated communication partner to Colgate India. The campaign positions Visible White Toothpaste as a beauty essential, and will run across media touchpoints such as digital, TV and print.