Downloads
Just like frying pans for cooking brekkie and bread knives for making sarnies, cocktail shakers have become essential household utensils during Covid-19. At least, that’s how it looks. Because, with their favourite drinking holes closed for much of the past year, thirsty Brits have been mixing cocktails at home with abandon. And that has sent sales of mixers sky high. The sector has grown in value over the past year by 29.6% to £307.1m [Kantar 52 w/e 27 December 2020].
That makes it the strongest-performing segment of the total soft drinks category, notes Kantar analyst Sam Plimmer. “The rise of the sector can only be linked to how in-home alcohol consumption increased throughout the Covid restrictions during the course of the year, meaning that complementary categories also stood to benefit,” he says. “In addition, more shoppers are buying spirits than wine for the first time, as shoppers expanded their alcohol repertoire owing particularly to NPD such as cream liqueurs and flavoured gin.”