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Just like frying pans for cooking brekkie and bread knives for making sarnies, cocktail shakers have become essential household utensils during Covid-19. At least, that’s how it looks. Because, with their favourite drinking holes closed for much of the past year, thirsty Brits have been mixing cocktails at home with abandon. And that has sent sales of mixers sky high. The sector has grown in value over the past year by 29.6% to £307.1m [Kantar 52 w/e 27 December 2020].
That makes it the strongest-performing segment of the total soft drinks category, notes Kantar analyst Sam Plimmer. “The rise of the sector can only be linked to how in-home alcohol consumption increased throughout the Covid restrictions during the course of the year, meaning that complementary categories also stood to benefit,” he says. “In addition, more shoppers are buying spirits than wine for the first time, as shoppers expanded their alcohol repertoire owing particularly to NPD such as cream
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16th March 2021
British soft drinks brand Dash is taking on the likes of Fever-Tree and Schweppes with the launch of a new range in the mixer category.
The new Dash Soda Water contains no calories, sugar or sweeteners. And like the brand’s range of infused sparkling waters, the product is made with British spring water and wonky fruit that would have otherwise gone to waste.
Dash Soda Water is designed to complement any spirit, both alcoholic or non-alcoholic, with three flavour combinations: Wonky Rhubarb & Fiery Ginger, Wonky Limes & Garden Mint, and Wonky Bitter Orange & Grapefruit.
The soda waters come in 200ml cans and are launching this month on dash-water.com where the brand currently sells 11,000 cans per day, as well as at Ocado, Amazon, and Harrods – RRP £5.95 for 6 x 200ml cans.